How Cause Marketing Can Help Your Brand
Cause marketing has been on an upward trend for the past decade as consumers continue to align their spending with their personal values.
Frequently Asked Questions about Direct Mail Lists
Businesses typically know what their existing customers “look like." By taking these demographics of their existing customer, which may include age, gender, children in the home with ages and/or gender, home value, income, length of residency or other data points, we can acquire a consumer mailing list with matching attributes.
4 Considerations When Adding Delivery to Your Restaurant Franchise
Convenience is king when it comes to consumers, which is why almost every major restaurant franchise is investigating adding delivery to their operations in the near future.
How To Execute a Franchise Redesign The Right Way
As the expectations and preferences of consumers change over time, it's important that your franchise keep up with trends to avoid looking outdated. In the growing segment of restaurants transforming to fast casual from fast food, enhancing the brand image and interior appeal becomes a top priority.
4 Ideas to Improve Your Retail Showroom and Signage
The competition in retail is always brutal and stores are focused on getting people through the doors and making their monthly sales goals. Here are four new ideas for refreshing your retail showroom and signage for an improved customer experience and to make the lives of your store employees easier as well:
The Franchise Marketing Growth Checklist
This month Entrepreneur released the 39th edition of the Franchise 500, a list of the strongest franchise businesses in the world. Two of my favorite parts of this ranking include the Top New Franchises formed in the last five years, and the 50 Fastest-Growing Franchises.
7 Steps to Successful Franchise Brand Audits
Field audits that check local franchisees for brand compliance are a key way for franchisors to keep their brand aligned across a distributed network. Here are 7 steps to ensure your brand compliance program is successful:
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6 Takeaways for Marketers from Brand ManageCamp
Here are the top 6 takeaways from the Brand ManageCamp conference I wanted to share with my community of fellow marketers and brand protectors:
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Do I really need a marketing resource management (MRM) system?
See if your organization could benefit from a marketing resource management by considering these four factors.
Take-Aways from MarTech Conference San Francisco 2017
We recently attended the 2017 MarTech Conference in San Francisco. Here are a few things we learned at the exciting intersection of marketing and technology.
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