Informed Delivery–A Mailer's Perspective
Informed Delivery gives mailers the opportunity to synchronize marketing campaigns with both a physical mail piece and a digital touch point.
Informed Delivery–See What’s in Your Mailbox Before it Arrives!
The United States Postal Service unveiled Informed Delivery at the National Postal Forum in Baltimore Maryland. Here is what it is, what the benefits are, and how to sign up for free.
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2017 USPS News: Changes on the Horizon for Postage Rates and Standard Mail
With the new year comes postage rate adjustments and the end of Presort Standard Mail. Learn more about these changes and what they mean to your mailers.
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The Holidays are Near! Ensure Delivery of Mail with These Guidelines
The holidays are the busiest time of year for the USPS. Make sure you get your letters and packages into the mail stream by the dates provided in this article.
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What can you get for 47 cents?
Did you know some mail is still delivered by mule train in the US? This and many other interesting facts from the USPS can be found in this fun article.
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EDDM or Saturation List – Which is Right for Your Direct Mailer?
Every Door Direct Mail (EDDM) and Saturation lists are very similar. Know when to use which for your direct mail campaign.
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Improving the Look and Feel of Your Direct Mailer
Editor's note: The USPS promotion mentioned in this article has expired. To view current promotions from the US Postal Service, click here.
Direct mail that creates strong engagement with the recipient also has the potential to deliver a greater return on investment. That’s why many marketers are turning to new or unique ways to design direct mail pieces. One way to stand out from the crowd is through the use of different applications of ink, paper, and folds.
New Direct Mail Technologies – What are they & what do they mean for postage?
Editor's note: The USPS promotion mentioned in this article has expired. To view current promotions from the US Postal Service, click here.
Direct mail continues to be a strong medium for many of today’s marketers, and the emergence of new technologies is just one of the ways it has remained competitive in an increasingly digital world. Advances in technology now allow the recipients to engage with a mailer via their smart phone or tablet, seamlessly blending the world of print and digital.
