Informed Delivery gives mailers the opportunity to synchronize marketing campaigns with both a physical mail piece and a digital touch point.
Editor's note: The USPS promotion mentioned in this article has expired. To view current promotions from the US Postal Service, click here.
Direct mail that creates strong engagement with the recipient also has the potential to deliver a greater return on investment. That’s why many marketers are turning to new or unique ways to design direct mail pieces. One way to stand out from the crowd is through the use of different applications of ink, paper, and folds.
Editor's note: The USPS promotion mentioned in this article has expired. To view current promotions from the US Postal Service, click here.
Direct mail continues to be a strong medium for many of today’s marketers, and the emergence of new technologies is just one of the ways it has remained competitive in an increasingly digital world. Advances in technology now allow the recipients to engage with a mailer via their smart phone or tablet, seamlessly blending the world of print and digital.
