Working closely with your printer during the concept stages of a print project allows us to use our experience to assist with cutting costs and reducing production timelines. Here are eight things to consider when designing your next print project:
Every Door Direct Mail (EDDM) is a useful, cost effective way to promote local businesses within the community. You may recognize these pieces of mail because they don't have your name or address on them, they are just addressed to "residential customer" or "postal customer."
Have an offer that you know will be a big hit, but need help getting the word out to the right people? Try using Share Mail and let your current customers help spread the good word for you.
The beginning of a new decade brings about a postage rate increase scheduled to go into effect on January 26th, 2020. We are lucky that the price of a Forever stamp is staying at the current rate of 55 cents.
The trees are turning brilliant colors of orange, yellow, and red which means the holidays are right around the corner. That means it’s time to think about getting those holiday packages shipped out to arrive before Old Saint Nick does. We have a shorter holiday season with Thanksgiving being late this year, planning will ensure your holiday cards, letters, and packages will arrive on time.
The USPS has approved six mailing promotions for 2019. You may remember that USPS did not have any promotions in 2018. This year they are bringing back five promotions from previous years and have added one new Informed Delivery promotion. The promotions for First Class Mail are Earned Value, Personalize and Preprinted Color Transpromo. The Emerging & Technology and the Informed Delivery promotions can use either First Class Mail or Marketing Mail, while the Tactile, Sensory & Interactive Engagement and Mobile Shopping promos are only for Marketing Mail.
The Postal Regulatory Commission (PRC) has approved the United States Postal Service (USPS) rate case. On January 27th 2019, postage rates will increase an average of 2.479% for Marketing/Presort Standard Mail.
It's scary to think that Halloween is already over and retailers are preparing for the busy holiday shopping season. Shoppers will soon be frantically looking for the perfect items to send out to family and friends.
The United States Postal Service (USPS) has developed a new program called Academic Outreach. The purpose is to engage future marketers and showcase the power of direct mail. The USPS has recruited the nationwide network of Postal Customer Councils (PCCs) to assist with rolling out the program. The program was introduced in May at the National Postal Forum, but was brought to the forefront during the National PCC week in September. Madison Postmaster Paul Nistler and I presented the program to the Greater Madison Area Postal Customer Council on September 27th.
A previous article discussed USPS Move Update standards and the ways to meet those requirements. I will be discussing Green and Secure Address Change Service (ACS) in this follow up blog.
