Your Mailing List is Only as Good as its Source

Dec 7, 2016

A poorly managed mailing list can be detrimental to a direct mail campaign. Get tips for organizing and maintaining clean data and acquiring new contact data.

Maximizing Integrated Franchise Marketing Campaigns at the Local Level

Nov 28, 2016

/ by Dawn Burke

Local franchise marketing success means balancing multiple channels to reach customers. Learn how to integrate these channels for a more effective campaign.

Be Inspired This Holiday Season with Unique Ideas from Suttle-Straus - Part 2

Nov 14, 2016

/ by Christine Edgren

In part two of our 2-part holiday inspirations series, we reveal designs for "seasonal greetings" and also include a bonus holiday-themed project!

Be Inspired This Holiday Season With Unique Ideas from Suttle-Straus - Part 1

Nov 1, 2016

/ by Christine Edgren

With the holidays fast approaching, we're recapping some of our more interesting holiday campaigns, focusing part one on a "giving thanks" theme.

The Holidays are Near! Ensure Delivery of Mail with These Guidelines

Oct 10, 2016

/ by Rob Hanks

The holidays are the busiest time of year for the USPS. Make sure you get your letters and packages into the mail stream by the dates provided in this article.

How to Design Personalized Direct Mail to Connect with Consumers

Sep 14, 2016

/ by Karen M. Wenning

Discover the power of personalization in direct mail, learn how to execute a variable data mail campaign and get tips for measuring results.

Creating a Personal Experience for Your Customer – From Print to Digital

Aug 25, 2016

/ by Dawn Burke

Get valuable tips for creating a more cohesive customer experience by blending the personalization possibilities of direct mail with digital mediums.

What can you get for 47 cents?

Jul 26, 2016

/ by Rob Hanks

Did you know some mail is still delivered by mule train in the US? This and many other interesting facts from the USPS can be found in this fun article.

5 Steps to Making Big Data Work For You

Jul 21, 2016

/ by Dawn Burke

Learn all about big data - what it means, how to get it, and how you can use it to your advantage to enhance your marketing strategy.

Surprise Your Audience With Fun, Unique Marketing Pieces

Apr 11, 2016

/ by Charlie Maring

See how elements of surprise can turn a direct mailer from boring to extraordinary.