Editor's note: The USPS promotion mentioned in this article has expired. To view current promotions from the US Postal Service, click here.
Direct mail that creates strong engagement with the recipient also has the potential to deliver a greater return on investment. That’s why many marketers are turning to new or unique ways to design direct mail pieces. One way to stand out from the crowd is through the use of different applications of ink, paper, and folds.
Despite the rapid rise of digital marketing, direct mail has remained one of the most effective marketing channels in terms of consistently delivering return on investment (ROI).
As a marketer, this is probably a question you’ve heard before or maybe even asked yourself. It’s not surprising. In a world that has jumped on the digital bandwagon, less emphasis has been placed on the more traditional marketing channels, almost making them appear obsolete.
I was recently at a marketing luncheon, networking with like-minded marketers while learning the latest and greatest in social media. Out of nowhere, the woman sitting next to me asked the guy across from her, “Does anyone even do direct mail anymore?”
Editor's note: The USPS promotion mentioned in this article has expired. To view current promotions from the US Postal Service, click here.
Direct mail continues to be a strong medium for many of today’s marketers, and the emergence of new technologies is just one of the ways it has remained competitive in an increasingly digital world. Advances in technology now allow the recipients to engage with a mailer via their smart phone or tablet, seamlessly blending the world of print and digital.
