Letter vs Self-Mailer: Which is Right for Your Direct Mail Campaign?

May 15, 2017

Learn the difference between letter mailers and self mailers, when to use each, and tips to make the right format choice for your next direct mail campaign.

Applying Variable Data Printing to 7 Real-World Applications

May 4, 2017

/ by Dawn Burke

Variable Data Printing (VDP) is a convenient way to print customized materials digitally. Thanks to a host of new technologies, VDP is becoming more and more common, which means print marketing is able to keep pace with the personalized experiences people now have when visiting websites online. With VDP, elements such as text, graphics, and images can be changed from one printed piece to the next.

What is Informed Delivery & What Does it Mean for the Future of Direct Mail?

Feb 9, 2017

/ by Sharon Lubkeman

Learn about informed delivery from the USPS and how companies can take advantage of the program when designing their next direct mail campaign.

2017 USPS News: Changes on the Horizon for Postage Rates and Standard Mail

Jan 16, 2017

/ by Rob Hanks

With the new year comes postage rate adjustments and the end of Presort Standard Mail. Learn more about these changes and what they mean to your mailers.

Your Mailing List is Only as Good as its Source

Dec 7, 2016

/ by Keith Schwarting

A poorly managed mailing list can be detrimental to a direct mail campaign. Get tips for organizing and maintaining clean data and acquiring new contact data.

Maximizing Integrated Franchise Marketing Campaigns at the Local Level

Nov 28, 2016

/ by Dawn Burke

Local franchise marketing success means balancing multiple channels to reach customers. Learn how to integrate these channels for a more effective campaign.

Be Inspired This Holiday Season with Unique Ideas from Suttle-Straus - Part 2

Nov 14, 2016

/ by Christine Edgren

In part two of our 2-part holiday inspirations series, we reveal designs for "seasonal greetings" and also include a bonus holiday-themed project!

Be Inspired This Holiday Season With Unique Ideas from Suttle-Straus - Part 1

Nov 1, 2016

/ by Christine Edgren

With the holidays fast approaching, we're recapping some of our more interesting holiday campaigns, focusing part one on a "giving thanks" theme.

The Holidays are Near! Ensure Delivery of Mail with These Guidelines

Oct 10, 2016

/ by Rob Hanks

The holidays are the busiest time of year for the USPS. Make sure you get your letters and packages into the mail stream by the dates provided in this article.

How to Design Personalized Direct Mail to Connect with Consumers

Sep 14, 2016

/ by Karen M. Wenning

Discover the power of personalization in direct mail, learn how to execute a variable data mail campaign and get tips for measuring results.