How to Design Personalized Direct Mail to Connect with Consumers

Sep 14, 2016

Discover the power of personalization in direct mail, learn how to execute a variable data mail campaign and get tips for measuring results.

6 Ways to Build a Community Around Your MRM System

Sep 7, 2016

/ by Amy Galabinski

Building a community of users of your marketing resource management (MRM) system is simpler than you may think with these six ideas.

Folds: Making an impact on a budget…no die required!

Aug 30, 2016

/ by Christine Edgren

See how to create impressive, affordable print pieces by modifying simple folds and turning them into something unique and memorable.

Creating a Personal Experience for Your Customer – From Print to Digital

Aug 25, 2016

/ by Dawn Burke

Get valuable tips for creating a more cohesive customer experience by blending the personalization possibilities of direct mail with digital mediums.

How to Choose the Right Colors for Your Brand and Marketing Materials

Aug 18, 2016

/ by Amy Olson

Learn how to pick the right colors for your marketing based on context and your audience's personal experiences and perceptions.

Optimizing Your Marketing Resource Management System's Landing Page

Aug 12, 2016

/ by Amy Galabinski

Get ideas for how to best use your MRM system's landing page to engage with end users and communicate key messages.

Help Franchisees Own Their Market With Local Marketing

Aug 2, 2016

/ by Amy Galabinski

Discover how franchises can be more successful with their local marketing to enhance the customer experience and build stronger brand loyalty.

Key Takeaways from the 2016 Franchise Consumer Marketing Conference

Jul 27, 2016

/ by Dawn Burke

In June 2016, three team members from Suttle-Straus attended the Franchise Consumer Marketing Conference (FCMC) in Atlanta, Georgia. As a vendor sponsor of the event, Karen Wenning, Amy Galabinski, and I enjoyed meeting the franchisors and having insightful conversations about their marketing successes and challenges.

What can you get for 47 cents?

Jul 26, 2016

/ by Rob Hanks

Did you know some mail is still delivered by mule train in the US? This and many other interesting facts from the USPS can be found in this fun article.

5 Steps to Making Big Data Work For You

Jul 21, 2016

/ by Dawn Burke

Learn all about big data - what it means, how to get it, and how you can use it to your advantage to enhance your marketing strategy.