Whether using our S4 MRC or another software program where you have several users, it’s important to develop a plan for maintaining your user base.

From the time you give your Suttle-Straus sales rep the green light to the time your project goes to press, a complex dance of human and technological events takes place in our Client Services Department. It’s a process you’ll likely never notice, but it’s vital to ensuring timely, accurate and cost-effective results. Take a look at the behind-the-scenes action of Suttle-Straus’ client services team.

Humans process visuals 60,000 times faster than text,¹ which makes image selection one of the most powerful branding tools at a marketer’s disposal.

Before a snappy headline or offer has a chance to make an impression, odds are your audience is already forming an opinion about your brand based solely on the images they see.

Without clear-cut guidelines for image selection, marketers end up relying on their gut to make these crucial decisions. To help ease this process, consider asking these four questions next time you’re deciding if a picture truly speaks for your brand.

Many marketers today rely on a host of marketing tools to help them create, distribute, and manage their marketing efforts. This may be in the form of marketing automation software, a brand management system, or any number of social following/sharing tools.

A lot of work goes into setting up these systems when they’re first implemented. However, the routine upkeep can sometimes fall short as more pressing priorities outweigh things like cleaning up data or reviewing permissions.

As a graphic designer who previously worked at an agency that dealt mostly with digital and inbound marketing, I had mixed feelings about accepting a job at Suttle-Straus. The company seemed like a great fit, but I had only toured a printer once and I found it overwhelming. However, that was part of the appeal. Turns out, there’s a lot I can learn by getting out of my comfort zone.

Editor's note: The USPS promotion mentioned in this article has expired. To view current promotions from the US Postal Service, click here.

Direct mail that creates strong engagement with the recipient also has the potential to deliver a greater return on investment. That’s why many marketers are turning to new or unique ways to design direct mail pieces. One way to stand out from the crowd is through the use of different applications of ink, paper, and folds.

Despite the rapid rise of digital marketing, direct mail has remained one of the most effective marketing channels in terms of consistently delivering return on investment (ROI).

From wide format to technology, see what we predict to be some of the biggest print trends of the new year.

Your team just spent weeks researching, designing, writing, and tweaking new marketing materials and are excited to roll them out to your end users. You add them to your distributed marketing platform, and they sit there unused for several weeks. What gives?