As a graphic designer who previously worked at an agency that dealt mostly with digital and inbound marketing, I had mixed feelings about accepting a job at Suttle-Straus. The company seemed like a great fit, but I had only toured a printer once and I found it overwhelming. However, that was part of the appeal. Turns out, there’s a lot I can learn by getting out of my comfort zone.
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Direct mail that creates strong engagement with the recipient also has the potential to deliver a greater return on investment. That’s why many marketers are turning to new or unique ways to design direct mail pieces. One way to stand out from the crowd is through the use of different applications of ink, paper, and folds.
From wide format to technology, see what we predict to be some of the biggest print trends of the new year.
With 2016 approaching, it’s time to reflect back on some of the most popular blog articles and videos of the last year. From creative design to mailing to sneak peeks of our team in action, see what others found to be the most enjoyable and beneficial content from Suttle-Straus.
Have a new printing project on the horizon? Calling your print partner sooner rather than later can save you major headaches down the road. The decisions you make without them can increase the cost of your project and decrease efficiencies.
To ensure a productive conversation, we asked our own reps what questions were most important to address during that first call. Let’s dive in:
For decades, the press check was a routine part of commercial printing. Work out a design, approve the proof, and drag yourself to the printer to spend hours checking press sheets before giving the green light. Prior to the high-tech color assessment tools of today, it was a necessary, yet tedious final step to ensuring a great run.
Thankfully for everyone involved, the days of the press check are, for the most part, over.
The average consumer is exposed to hundreds of marketing messages each day in one form or another.
From radio commercials during the morning commute to the banner ads we see online, advertising clutter has created a big challenge for brands competing for our attention in an increasingly noisy world.
Over the past decade, “being green” has gone from a popular catchphrase to a serious goal companies and consumers commit themselves to. Research from the Annual Tork Sustainability Study in 2013 found that 78 percent of people say they buy green products, and that number continues to rise today.
For many companies concerned with print’s impact on the environment, the obvious knee-jerk reaction has been simple: Stop using commercial printing and turn exclusively to digital.
