Humans process visuals 60,000 times faster than text,¹ which makes image selection one of the most powerful branding tools at a marketer’s disposal.

Before a snappy headline or offer has a chance to make an impression, odds are your audience is already forming an opinion about your brand based solely on the images they see.

Without clear-cut guidelines for image selection, marketers end up relying on their gut to make these crucial decisions. To help ease this process, consider asking these four questions next time you’re deciding if a picture truly speaks for your brand.

As a graphic designer who previously worked at an agency that dealt mostly with digital and inbound marketing, I had mixed feelings about accepting a job at Suttle-Straus. The company seemed like a great fit, but I had only toured a printer once and I found it overwhelming. However, that was part of the appeal. Turns out, there’s a lot I can learn by getting out of my comfort zone.

Editor's note: The USPS promotion mentioned in this article has expired. To view current promotions from the US Postal Service, click here.

Direct mail that creates strong engagement with the recipient also has the potential to deliver a greater return on investment. That’s why many marketers are turning to new or unique ways to design direct mail pieces. One way to stand out from the crowd is through the use of different applications of ink, paper, and folds.

With 2016 approaching, it’s time to reflect back on some of the most popular blog articles and videos of the last year. From creative design to mailing to sneak peeks of our team in action, see what others found to be the most enjoyable and beneficial content from Suttle-Straus.

Have a new printing project on the horizon? Calling your print partner sooner rather than later can save you major headaches down the road. The decisions you make without them can increase the cost of your project and decrease efficiencies.

To ensure a productive conversation, we asked our own reps what questions were most important to address during that first call. Let’s dive in:

When a new idea, product or service shows big promise, but doesn’t quite fit in with the brand you’ve built, a well-designed sub-brand can give it the unique identity it needs while staying connected to a brand people know and trust.

Ever wonder why some companies get tons of attention despite an average presence at the trade show or conference? There is a good chance the booth is just the tip of the iceberg. The real magic happens behind the scenes.

Smart sponsors don’t wait until the day of the event to engage. They warm leads up weeks before the doors open and stay engaged with the biggest opportunities well after everyone goes home.

HOW Design Live is the largest gathering of creative professionals in the world, giving attendees just about everything they need to pursue a fulfilling and successful creative career all in a five-day event.

Many design professionals and hopefuls wait years for the opportunity to attend, which is why Christine, Erin and I were so grateful that Suttle-Straus was able to let us experience it firsthand.

The average consumer is exposed to hundreds of marketing messages each day in one form or another.

From radio commercials during the morning commute to the banner ads we see online, advertising clutter has created a big challenge for brands competing for our attention in an increasingly noisy world.