Cause marketing has been on an upward trend for the past decade as consumers continue to align their spending with their personal values.

A previous article discussed USPS Move Update standards and the ways to meet those requirements. I will be discussing Green and Secure Address Change Service (ACS) in this follow up blog. 

Unboxing videos have been all the rage on YouTube for the past few years. What is an unboxing video you ask? It's just like it sounds - people record themselves unboxing the latest gadget or toy and upload it to social media. Shoppers use them to get real customer insights on the products they are considering ordering online and toddlers find them a great source of entertainment. Here are some ideas to elevate your product packaging to play into this trend:

With the release of Bucky on Parade this month I've been inspired by 85 colorful badgers strategically placed around Madison. It's made me contemplate: "What is it about this animal that can inspire greatness in all of us, including marketers?" So if you want to be a badger, just come along with me... Here's five ways you can improve your marketing skills by thinking like a badger:

Businesses typically know what their existing customers “look like." By taking these demographics of their existing customer, which may include age, gender, children in the home with ages and/or gender, home value, income, length of residency or other data points, we can acquire a consumer mailing list with matching attributes.

Convenience is king when it comes to consumers, which is why almost every major restaurant franchise is investigating adding delivery to their operations in the near future.

Nearly 40 million people change their address every year, which means your mailing list can get inaccurate fast.

Trade shows and conferences are a still a key strategy in most business-to-business marketing plans, and they take up a large portion of the marketing budget because they have the highest cost per lead of any marketing activity.

Marketing today is all about personalization. Immense amounts of data is collected every day about people and their lifestyles, habits and purchases. You can use this data to market to an individual so specifically it may be downright creepy.

As the expectations and preferences of consumers change over time, it's important that your franchise keep up with trends to avoid looking outdated. In the growing segment of restaurants transforming to fast casual from fast food, enhancing the brand image and interior appeal becomes a top priority.