As the United States Postal Service (USPS) continues to raise the price of postage, many marketers are looking for ways to save on their postage costs. Here are 4 ways you can cut the cost of your direct mail campaigns:

The competition in retail is always brutal and stores are focused on getting people through the doors and making their monthly sales goals. Here are four new ideas for refreshing your retail showroom and signage for an improved customer experience and to make the lives of your store employees easier as well:

The first day on a new job is always stressful. Employers can make it easier on new recruits by providing them with the tools they need to get up to speed quickly and feel like a member of the team from the moment they walk in the door. Here are six best practices for employee onboarding that help communicate your company culture:

When designing graphics for outdoor use you have to take certain things into consideration that you don't need to worry about with indoor signage. Here are some of the top mistakes to avoid when creating your next outdoor banner or sign:

This month Entrepreneur released the 39th edition of the Franchise 500, a list of the strongest franchise businesses in the world. Two of my favorite parts of this ranking include the Top New Franchises formed in the last five years, and the 50 Fastest-Growing Franchises.

We all have tools that help make our jobs a little bit easier. Maybe its software or scheduling program, a binder with standing operating procedures, or a troubleshooting guide. Here are four handy tools every mailer should have in their toolbox:

Employee recognition programs aim to increase employee engagement, improve job satisfaction and reduce turnover. If they are done right as part of an overall company culture they can even show an impact on the bottom line. Here are some unique ideas for your company, based on the ways we recognize employees at Suttle-Straus:

If you’ve missed our weekly inspiration posts on LinkedIn, now’s your chance to see which creative posts had the highest engagement of 2016.

It's that time of year where most companies like to reach out and say "Thank You" with a holiday gift. Rather than sending another standard promotional item with your logo, or the same basket of food you've sent every year, here are nine ideas for custom client gifts that we have produced at Suttle-Straus:

Now that Thanksgiving has passed and we have all had our fill of turkey, it’s time to get those holiday cards and packages out to family and friends. Here are some deadlines to keep in mind as the USPS is expecting to deliver more than 15 billion pieces of mail between Thanksgiving and New Year’s Day. 850 million of those pieces are expected to be parcels which would be an increase of over 10% from last year. A great USPS website to visit is www.usps.com/holidaynews. It has holiday resources and even information on Santa Mail.