Businesses typically know what their existing customers “look like." By taking these demographics of their existing customer, which may include age, gender, children in the home with ages and/or gender, home value, income, length of residency or other data points, we can acquire a consumer mailing list with matching attributes.
Convenience is king when it comes to consumers, which is why almost every major restaurant franchise is investigating adding delivery to their operations in the near future.
Nearly 40 million people change their address every year, which means your mailing list can get inaccurate fast.
Trade shows and conferences are a still a key strategy in most business-to-business marketing plans, and they take up a large portion of the marketing budget because they have the highest cost per lead of any marketing activity.
Marketing today is all about personalization. Immense amounts of data is collected every day about people and their lifestyles, habits and purchases. You can use this data to market to an individual so specifically it may be downright creepy.
As the expectations and preferences of consumers change over time, it's important that your franchise keep up with trends to avoid looking outdated. In the growing segment of restaurants transforming to fast casual from fast food, enhancing the brand image and interior appeal becomes a top priority.
As the United States Postal Service (USPS) continues to raise the price of postage, many marketers are looking for ways to save on their postage costs. Here are 4 ways you can cut the cost of your direct mail campaigns:
The competition in retail is always brutal and stores are focused on getting people through the doors and making their monthly sales goals. Here are four new ideas for refreshing your retail showroom and signage for an improved customer experience and to make the lives of your store employees easier as well:
The first day on a new job is always stressful. Employers can make it easier on new recruits by providing them with the tools they need to get up to speed quickly and feel like a member of the team from the moment they walk in the door. Here are six best practices for employee onboarding that help communicate your company culture:
When designing graphics for outdoor use you have to take certain things into consideration that you don't need to worry about with indoor signage. Here are some of the top mistakes to avoid when creating your next outdoor banner or sign:
