Many marketers have used the past year to take a hard look at their branding and make some updates. A rebranding initiative is a heavy lift for a marketing team, with a lot of moving pieces and can be an expensive endeavor for a company. Before you move forward on revamping your brand, make sure you don't make these mistakes:

A non-profit's annual appeal is a critical campaign to sustain their good works. Here are six techniques you can consider that have led to improved results in recent campaigns:

Research has found that consumers crave a personalized advertising experience and that 71% of respondents prefer ads tailored to interests and shopping habits.

Personalization increases the relevance of a direct mail piece, which in turn increases the likelihood that it will resonate with a prospect and they will respond to it.

During the pandemic, many people have taken the opportunity to work on their golf game - we've heard from local clubs that rounds played in 2020 jumped 15-20% when compared to the previous year.

If your target customer or prospect is on the golf course regularly, then a promotional product can be a great gift to keep your branding top of mind. Here are four (fore!) or five ideas to get you started:

Playing chess is back in vogue now, thanks to the Netflix show The Queen's Gambit. If you want to win at marketing, you can take some basic chess principles and apply them to your own plans for 2021:

Corporate franchisor marketing teams put in countless hours and Herculean effort into the overarching marketing strategy that protects the brand and serves the franchisees. The most successful 'zors provide their 'zees with a Marketing Playbook featuring all the approved marketing channels, collateral, assets, examples and how-to's making marketing at the local level easy, affordable, and attainable. They know that when franchisees win, everyone wins.

The USPS has received permission to move ahead with six postage promotions for mailers this year. The 2021 promotions are similar to the past two year's promotions. The promotions for First Class Mail are Earned Value and Personalized and Preprinted Color Transpromo. The Emerging & Technology and the Informed Delivery promotions can use either First Class Mail or Marketing Mail, while the Tactile, Sensory & Interactive Engagement and Mobile Shopping promos are only for Marketing Mail.

For all of the challenges that 2020 has thrown at us, there have been some bright spots as well. Most recently, the Adobe MAX conference was converted to a digital experience, as so many things have been. But more importantly, the registration fee was waived for all. Adobe saw the need to do its part to spark as much creativity as possible, while showcasing its incredible suite of tools for the creatives of the world of all experience levels.

Here are some of the most interesting new design tips and tricks our team took from the conference:

Now that the election is over, the biggest news headlines in mail are the upcoming holiday shipping deadlines and proposed postage pricing changes for 2021. Here's the USPS news you can use now:

Did you know that only 4% of website visitors convert on average?