Using metallics in design and fashion has been trending in 2019 and looks to be continuing into 2020. Like many other company cards this holiday season, we applied a shiny copper foil to a set of eight different thank you cards. Since most designers don't have a lot of experience with foil applications, we thought that we would share our top tips for designing print with foil stamping.
If you're like most marketers, exhibiting at tradeshows or conferences can gobble up a lot of your budget. When you're spending this kind of money on in-person events you have to look for every opportunity to boost your return on investment. Here are three bits of easy advice that can elevate your response rate at your next tradeshow or conference:
Just like adding different spices and seasonings can create unique flavor profiles for a meal, using a specialty coating on your marketing piece can help communicate your distinct style or add a tactile reinforcement of your messaging.
Brand consistency helps improve the strength of a brand over time through increased awareness. In the eyes of your customers and prospects, a consistent brand instantly makes your company more:
We're just two months away from the end of the year, which means it's time to start selecting holiday gifts for your clients and your employees. Everyone wants to make sure this money is well spent and that the gifts are appreciated and used. Here's some advice to steer you in the right direction:
The trees are turning brilliant colors of orange, yellow, and red which means the holidays are right around the corner. That means it’s time to think about getting those holiday packages shipped out to arrive before Old Saint Nick does. We have a shorter holiday season with Thanksgiving being late this year, planning will ensure your holiday cards, letters, and packages will arrive on time.
Traditional and digital marketing do not have to be mutually-exclusive efforts. In a previous blog we shared 5 examples of how they have been used successfully together. Now I'd like to share some ideas specifically combining social media with print marketing.
It's back-to-school time! A great way to represent school spirit is to celebrate past and current students using custom printed graphic solutions. Here are six ideas from local high schools that demonstrate how they show their school pride:
An annual treasured summer treat for me is attending a play in the woods at American Players Theater in Spring Green, WI. As a writer, I tend to gravitate towards the works of William Shakespeare because of his masterful worldplay.
Business success is often built on relationships. So when you want to show customers appreciation for past purchases and stay top of mind for future purchases, corporate gifting using branded promotional products can be a great idea.
