Rectangles and squares are great, but creative people like to think "outside the box." Sometimes four sides, 90-degree corners, and parallel lines are just not enough. That means that it is time to cut… die cut that is.
If you want to improve the performance of your direct mail fundraising campaigns, there are some best practices you should follow. Ensure your annual appeal campaigns are delivering the best ROI with these top tips:
Nobody likes distributing junk that is ultimately destined for a landfill. If you can give some more thought to the sustainability of your branded giveaways, you will find there are a lot of options for eco-friendly products available. Here are seven ideas for your next earth-friendly promotional product:
The pictures and displays on your office walls can make a statement about your company. What do you want to say to your employees and to those who visit you, including your customers, prospects, and suppliers? Here are seven different statements you can consider making with your office decor:
Marketers today rely on coordinated campaigns using multiple channels to reach their audiences with many touchpoints over time, called omnichannel marketing. In 2020 with COVID-19 some channels are vastly outperforming others, and keeping top of mind with your audience now can pay dividends post-pandemic. Reliance on digital touchpoints, perhaps because of their low cost and ease of use is understandable.
The light at the end of the tunnel can be seen - spring is almost here! It's always a good idea when seasons change to see how you can use the time of year to promote your business. Here are some ideas for spring-related promotions:
Did you know that common mistakes in logo design can cost your company thousands of dollars for the lifetime of brand logo use? It's true. Many people design logos with a "web first" mentality now. However, every logo has to be printed at some point - what startup tech company CEO would go without business cards? Therefore, logo design can impact the cost of company stationery and other marketing collateral for life. When contemplating designing (or redesigning) your company logo, don't make these errors:
When you are growing a brand you need to make deliberate choices about how to position yourself against others in your field. A confused consumer doesn't buy. Defining what makes you different helps you own a spot in the consumer's mind, otherwise you are thrown into a bucket mixed with everyone else in the same category. Here are some approaches to brand positioning for consideration, with example observations from some of my favorite brands:
The start of a new year means everyone you know will be replacing at least one item in the house or office — their calendar! Calendars in all formats are a great way to keep your brand top of mind all year long, while providing value for the recipient as a useful item. And you don't have to do a standard wall calendar, like the one shown above. Here are eight other calendar formats you could try:
The beginning of a new decade brings about a postage rate increase scheduled to go into effect on January 26th, 2020. We are lucky that the price of a Forever stamp is staying at the current rate of 55 cents.
